Transformation of the Belle of Baton Rouge into Bally’s Baton Rouge Hotel
The transformation of the Belle of Baton Rouge into the new Bally’s Baton Rouge Hotel marks a significant shift in the landscape of Louisiana’s hospitality and gaming sectors. This reimagination aligns the longstanding casino with Bally’s national brand of entertainment venues, revitalizing its presence as a cornerstone of entertainment in downtown Baton Rouge.
Key Points
- Rebranding as Bally’s Baton Rouge Hotel brings a new identity to the historic casino.
- The transformation includes 242 renovated rooms and new luxury amenities.
- A new land-based casino is set to open, offering significant economic impact with 350 new jobs.
Summary
Bally’s Corporation orchestrated a strategic rebranding following its merger with The Queen Casino & Entertainment. The new branding is seen as a fresh start for the property, which had been closed since the onset of the pandemic.
“Bally’s brand is respected worldwide, and it’s thrilling to have a name that’s synonymous with contemporary entertainment join the Baton Rouge community,” stated Richard Cannon, the General Manager.
Future Developments and Economic Impact
The upcoming casino will include 800 slot machines, 20 to 25 table games, a sports book, and more. It’s expected to generate a $13 million boost to the casino’s payroll.
As Bally’s Baton Rouge Hotel prepares for its grand reopening on March 31, the anticipation within the community is building up for a new era of luxury and entertainment.
